Anna B Creations: A Cohesive Etsy Brand

Project Overview
Anna B Creations is a self-initiated concept for a handmade Etsy shop selling stickers, prints, and small gifts. The goal: craft a cheerful, handmade identity that remains crystal clear at small sizes and builds trust with online buyers.

Objectives
Create a “maker-first” identity that feels warm, personal, and trustworthy
Ensure high legibility at small scales (profile icons, stickers, favicon-sized moments)
Build a cohesive system adaptable across Etsy and packaging touchpoints

Process

Discovery & Research
Surveyed playful stationery brands to identify tone, color strategies, and legibility patterns
Analyzed Etsy trust signals (clear hierarchy, authenticity, consistent presentation)
Reviewed best practices for narrative-led portfolio storytelling

Strategy & Positioning
Defined attributes: friendly, handcrafted, small-scale readable
Set constraints: high-contrast color, simple geometry, durable letterforms

Concept Development
Sketched circular badge concepts for a compact, versatile mark
Explored hierarchy and spacing to prioritize “Creations” and “Anna.b”
Iterated on a handwritten script “by” to emphasize the maker’s signature

Visual System Build
Adobe Illustrator: vector logo, circular badge, supporting pattern elements
- Finalized a round pink badge with curved display lettering for “Creations” and “Anna.b” encircling the handwritten “by”
Established a cohesive color palette and type system optimized for clarity and charm

Prototyping & Mockups
Adobe Photoshop: validated the system across Etsy banners, profile icons, stickers, thank-you cards, and branded mailers

Production Prep
Packaged print- and digital-ready assets with export presets, color specs, and layout templates for efficient, accurate reproduction

Identity System
Logo: circular pink badge featuring curved display lettering and a handwritten “by” signature for authenticity
Typography: clear, friendly display type paired with practical support type for small sizes
Color: high-contrast, cheerful palette optimized for readability and warmth
Patterns: simple, playful vectors to extend personality across packaging and collateral

Applications
Etsy banners and profile icons
Product stickers and inserts
Thank-you cards and branded mailers
Scalable templates for consistent future updates

Outcome
A cohesive, maker-forward identity that communicates a fun, personal brand while maintaining strong recognition and legibility at small sizes supporting trust, engagement, and shop growth.