Brianna M. Lusk
Graphic Designer & Digital Marketing Creative
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Brianna's Bandwagon — Brand Identity System
Date
2016
Role
Founder & Brand Designer
Client
Self-directed — Brianna's Bandwagon
Core Skills
Brand identity design, logo development, color palette, typography system, cross-platform visual consistency, brand standards
Skills Used
Canva · Adobe Photoshop · Adobe Lightroom
Visual brand design · Logo · Typography · Color · 2016–Present
Brianna's Bandwagon started as a personal blog in 2016 and over years developed into a visually cohesive content brand with a consistent identity across a website, Substack newsletter, podcast, and social media platforms.
The brand system I developed and maintained includes a custom logo mark a serif "B" monogram with an overlapping script element anchored in a blush and red color palette that communicates warmth, approachability, and creative confidence. Every piece of content published under the Briannas Bandwagon name follows the same visual rules: consistent border treatment, spaced-cap footer typography, and a serif/editorial font pairing that gives the platform a polished, publication-quality feel.
What makes this worth noting isn't any single design decision it's that the system held together across hundreds of posts, multiple platform migrations, and years of publishing without drifting.
