Brianna's Bandwagon : Email Campign

**Brianna’s Bandwagon — Automated RSS Email Campaign**

Designed and developed an automated RSS email campaign for *Brianna’s Bandwagon* using [MailerLite](https://www.mailerlite.com?utm_source=chatgpt.com) to automatically deliver newly published blog content to subscribers in a cohesive, branded format. The campaign was created to strengthen audience engagement while reflecting the blog’s message of creativity, confidence, authenticity, and self-growth.

The automated email system was designed to pull recent blog posts directly from the website’s RSS feed and organize them into a clean, editorial-style layout. The design incorporated soft pink brand colors, consistent typography, featured imagery, and clear calls-to-action to create a visually engaging and user-friendly reading experience across desktop and mobile devices.

This project combined graphic design, branding, and digital marketing strategy by transforming website content into an automated communication system that maintained consistent audience interaction without requiring manual updates. Through this project, I explored how automation, visual hierarchy, and cohesive branding can work together to create a seamless and professional digital experience.