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Brianna's Bandwagon — Content Design & Social Graphics

Date

2016

Role

Founder, Graphic Designer & Photographer

Client

Self-directed — Brianna's Bandwagon

Core Skills:

Social media graphic design, content design, photo-text composition, typography, brand voice consistency, multi-platform asset creation, photography, photo editing

Tools Used

Canva · Adobe Photoshop · Adobe Lightroom

Every post published on Brianna's Bandwagon was accompanied by a designed graphic — a cover image, social share asset, or header that had to communicate the post's subject, match the platform's visual language, and stop someone mid-scroll long enough to click.
Over eight years I designed hundreds of these graphics, developing a repeatable but flexible visual system: original photography or curated imagery paired with editorial typography, consistent brand framing, and clear content hierarchy. Each graphic was built to work across multiple formats — blog header, Instagram post, Pinterest pin — without losing visual integrity at any size. The strongest pieces in this series use original photography I shot and edited myself, where the design decisions extend from the image composition through to the type placement and final crop. The subject matter ranged from lifestyle and wellness content to advocacy topics and creator interviews, requiring the visual tone to shift while the brand identity stayed consistent.

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