Frank L. Weyenberg Library: Brand Identity & Visual System

Problem: The library was perceived as "just books." It needed repositioning as a modern community hub, within constraints — retain the recognizable half-circle signage shape, avoid the existing burgundy palette, and feel welcoming, vibrant, and trustworthy.

Approach: Ran a client discovery meeting and reviewed the library's strategic plan. Explored multiple directions through logo sketches, typography studies, and color testing, then pivoted after client feedback toward warmth and community emphasis.

Outcome: Delivered a cohesive logo system, refined typography and palette, real-world brand applications, and a full brand standards guide. Presented final concepts to library leadership and the Board of Directors.