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Brianna M. Lusk
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WMQFA: Museum Brand Identity
Date
Fall 2024
Course
Identity Design at Milwaukee Institute of Art and Design
Role
Brand Identity Designer and Systems Developer
Core Skills
Brand Architecture Visual Strategy & Market Positioning Typography & Color Theory Information Architecture Environmental Graphic Design Brand Standards Development
Tools
Adobe Illustrator, Adobe InDesign
Problem: The Wisconsin Museum of Quilts & Fiber Arts needed repositioning from a traditional museum aesthetic to a vibrant destination, communicating both its fiber-arts specialty and its commitment to historic preservation, in a competitive Cedarburg cultural market.
Approach: Developed an identity mark incorporating the museum's historic farmstead. Established a brand voice (Passionate, Educational, Inviting) and a textile-inspired palette (Santiago Orange, Dark Scarlet), then designed multi-channel collateral spanning digital, print, and campus signage.
Outcome: Delivered a full Brand Standards Guide enabling a consistent voice across channels and repositioning the museum with a modern, geometric, grid-based system distinct from local competitors.
